DRW Group Ad Agency, located at 12345 Jones Rd., Houston, Texas 77070, is an advertising and marketing firm. The firm builds marketing/economic response systems that include online, print media, advertising campaigns, and consultation. Gods business is serious business. That is the sole reason The House Of Praise Worship Center hired the agency. The House Of Praise wanted to convey a sense of importance, spiritual divinity, and urgency. Pastor Leroy, founder and presiding pastor, envisioned building a brand for Jesus. Something that could be trusted and uplifted for the edification of the word. There is a church just about on every corner of Houston. The House Of Praise Worship Center wanted a sanctuary that could subliminally reach adults and children.
DRW Group worked diligently to bring a modern appeal to an old doctrine. The church colors came to the forefront first. Green was used to promote growth and tranquility. Orange was chosen to represent vivaciousness and youth. A hint of navy blue was used to give the look of seriousness and royalty. Brown represents the dust and sand our living bodies were formed from.
The next step was to associate the colors with a logo. Essentially the logo is first identifier of any business, thus making it the most important part of the brand. The logo gives a statement of us, Gods children, surrounded by his protection through spiritual growth as long as we are obedient to his will. Furthermore, the logo encourages the youth to be proactive within the church. With the completion of the logo came the ascension of patterns, backgrounds, and shapes that could be used. These images were used to design posters, signs, flyers, business cards, social media covers and the very website your enjoying right now. Pastor Leroy deserves a lot of the credit as he had an undeniably clear direction for his sanctuary. So not only has the website been launched, but it has arrived.